On 13 October 2025, Brazil’s health regulatory agency, Anvisa launched a public consultation to gather feedback on new rules for the production of handmade cosmetics, personal care products, and perfumes. The consultation will remain open for 45 days, until 26 of November 2025
Regulation to Implement Law No. 15.154/2025
The initiative follows the enactment of Law No. 15.154, approved on 30 June 2025, which amended the country’s long-standing Law No. 6.360/1976. The new law allows artisanal cosmetic producers to operate under simplified regulations and exempts their products from formal registration, a move aimed at distinguishing small-scale, handcrafted producers from large industrial manufacturers.
Under the proposed Resolution of the Collegiate Board (RDC) and Normative Instruction (IN), artisanal cosmetics would be defined as products made in small batches without automated machinery or specialized industrial processes. These items must also be sold directly to consumers, excluding commercial intermediaries.
Scope and Objectives
According to Anvisa, the measure seeks to provide legal clarity while reducing risks associated with unregulated artisanal production, a sector that has expanded rapidly across Brazil. The agency emphasized that the consultation is an opportunity for citizens, entrepreneurs, and experts to help shape fair and practical regulations for this growing market.
The consultation, officially listed as Public Consultation No. 1,353 of 1 October 2025, will remain open until 26 November 2025. Contributions can be submitted through Anvisa’s online portal. Access to the consultation can be found here (in Portuguese).
